英文: The gap between designers' interpretations and users' understanding of product form is recognized as coding - this can be divided into two diametrical positions: encoding (where signs are produced) and decoding (when signs are received).

中文: 设计师诠释产品造形的原构想和使用者理解的结果，因为符号与符码的效应而有所落差，以相对应的两个角度来看，即为编码（产生符号）与解码（接收符号）。       更详细...

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