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But recently empirical studies find that (1) voters party identity is decline, (2) personal communication environment is heterogeneous or neutral, and (3) issue/candidate factors have strong effects on voters decision making. |
中文意思: 因为,绝大多数选民对选举议题或候选人了解有限,而倾向根据政党认同或执政表现等,较可信赖的信息来作投票决定,并且竞选期间不同阵营提供不同的消息,导致竞选行为对选民传播的效应相互抵销。 |
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