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Managers may also have learned a lesson from the investment splurge of the 1990s.
中文意思:
经理人们还有可能是在上世纪90年代投资烧钱热中学到了教训。


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Managers frequently play gamesboth within the firm and outside it – with competitors, customers, regulators, and even capital markets! 经理人常常要参与〈博弈〉决策,其对手即有公司内别的部门、他的下属等等,也有公司外的竞争者、客户、政府机构甚至是资本市场!
Managers go to the press, players go to the press, why do referees not go to the press to be asked about their decisions? 教练得出席新闻发布会,球员也会出席,为什么裁判们从不用出席新闻发布会来回答那些针对他们执法的疑问呢?
Managers have wasted capital by inadvertently assuming risks they are ill-suited to hold, such as property exposure (via real estate assets) or markets (through pension holdings). 经理人浪费了大量资金,因为他们不经意地承担了自己不适合承担的风险,如房地产风险(通过持有房地产资产)或市场风险(通过持有养老金的方式)。
Managers inside a department possess job-specific skills and are known as, for example, marking managers or manufacturing managers. 部门内的管理者一般拥有专业的工作技能,称之为营销部门经理或者生产部门经理等。
Managers made it clear that they would much rather lend Steve McClaren their players for get-togethers, though the Football Association disapprove of the idea as they need to host lucrative games at the new Wembley. 经理们明确表示,他们更愿意把球员借给史蒂夫·麦克拉伦去集训,尽管足总不赞成他们需要在新的温布利球场举行可获利的比赛的观点。
Managers may also have learned a lesson from the investment splurge of the 1990s. 经理人们还有可能是在上世纪90年代投资烧钱热中学到了教训。
Managers must make a best guess at what the future will be and try to leave as little as possible to chance. 管理者经常必须对未来的情况做出最佳的猜测,尽管不存侥幸。
Managers prefer to have a hand in different things because it gives them more operational flexibility. 经理们更愿意涉足不同领域,因为这在经营上赋予他们更大的灵活性。
Managers should also be excellent psychologists. 经理还应该很好的心理学家.
Managers should offer their colleagues, suppliers, stakeholders and most important of all customers the opportunity and reward to suggest “newness” to the company's products, services, systems, procedures, business processes, and money-making ways. 经理人应该为同事、供应商、股东,最主要的是客户们提供机会,并鼓励他们对公司方方面面诸如产品、服务、体系、程序、业务流程和盈利模式等提出创新建议。
Managers use flexible budgets to analyze cost-volume-profit re-lationships over tthe entire range of likely activity, to help plan for contingencies,, to help answer questions raised by deviations from plans. 管理者运用弹性预算分析有可能业务范围内的本量利关系,帮助计划一些偶然事件及回答与计划产生差异的原因。
 
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